| Zero-Smudge Curling |
| NEW! |
| Double Wear |
| Zero-Smudge Curling Mascara |
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| BENEFITS |
15-hour wear, zero smudge
Instant, all-day curl |
| For big, beautiful, wide-open eyes. Lashes seductively curled, intensely lifted, highly defined. All with 15-hour staying power. |
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| Vibrating Brush |
| NEW! |
| TurboLash |
| All Effects Motion Mascara™ |
| |
| BENEFITS |
Brush vibrates to create
volume, length, curl, more |
| Turn it on. The brush does it all. Auto-powered, vibrating brush gives you all effects, all at once. A worldwide first. |
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| Volume + Lift |
| |
| Sumptuous |
| Bold Volume™ Lifting Mascara |
| |
| BENEFITS |
Bold, weightless volume
Exclusive BrushComber™ |
| Lift each lash with big, bold volume. Lashes soar with 360° lift and curl to look daringly full, sensuously curved, all-out seductive. |
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| Zero Smudge + Length |
| |
| Double Wear |
Zero-Smudge Lengthening
Mascara |
| |
| BENEFITS |
15-hour wear, zero smudge
Extraordinary length |
| Extreme wear, extraordinary length. Now the long, separated, smudge-free lashes you see in the morning are the ones you keep all day. |
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| Definition + Voliume |
| |
| Projectionist |
| High Definition Volume Mascara |
| |
| BENEFITS |
Volume without weight
Distinct definition |
| Projects thicker, longer, more defined and lustrous lashes. See a full sweep of thicker, longer, distinctly defined lashes. |
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| Dramatic Volume |
| |
| MagnaScopic |
| Maximum Volume Mascara |
| |
| BENEFITS |
Up to 300% thicker lashes
Superfast volume |
| Expands lashes to their fullest volume for an incredibly dramatic lash look. Intensely deep, rich, supercharged color. |
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| Length |
| |
| Lash XL |
| Maximum Length Mascara |
| |
| BENEFITS |
Up to 50% longer lashes
Extends and separates |
| Acts like mini lash extensions, extending, separating and wrapping each individual lash in a web of rich, deep color. |
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