The Creators of the
Pink Ribbon, 1992
From the Estée Lauder Archives
A copy of the editor’s letter from the 1992 issue of Self magazine that launched the
Breast Cancer Awareness pink ribbon campaign, the brainchild of former
Editor-in-Chief Alexandra Penney and “one of the most energetic campaigners in
the fight against breast cancer,” the late Evelyn H. Lauder.
For more, visit The Breast Cancer Awareness Campaign.