• Pure Color Envy

    Defining Eye Shadow

    Strong. Uninhibited. Impulsive. Sweep on a weightless, ultra-fine hybrid formula that brings out the best properties of a cream, powder and gel—all in one. Glides on silky, blends effortlessly.

    Our innovative True Vision™ technology creates the perfect balance of color purity, clarity and textures.

    Apply dry for a softer, more translucent finish or wet for more intense color and depth.

    At last. High-definition eye color as individual as you are.
    High-definition color in high-visibility finishes.
  • Pure Color Envy

    Sculpting EyeShadow 5-Color Palette

    Five superluxe shadows in a powder so plush, it feels creamy. Each shade palette is anchored in neutrality. Nuances of tone and texture add elements of the unexpected.

    Go natural, intensified or dramatic with ease—create multiple eye looks with one palette.

    Brighten, sculpt and define our eyes: Lighter shades lift and illuminate. Mid-tones shape and contour. Deep tones define with a smoky allure.

    Weightless, ultra-fine powder with intense color release. Glides on silky, blends effortlessly.
    Transformative color. A color story in a compact.
  • Pure Color Envy


    Intense to exquisite: weightless gel-creme color in one fluid stroke. Customize the intensity for infinite eye looks to envy:
    Wear it bold: the wand applicator applies a bold layer of saturated color. Paints smoothly across the lid.
    Or, sheer it out: the lightweight texture easily blends into a beautifully soft, subtle sheen.
    Either way, it lasts all day. Won’t crease, smudge or flake.
    Weightless gel-creme color for eyes. Bold or sheer.
  • Blending Shadow Brush

    Blend like a pro. This long, tapered brush expertly blends and softens shadow from outside to inside corner.
    Long, tapered brush to blend and soften eyeshadow.
  • Contour Shadow Brush

    This tapered, angled brush sweeps on powder eyeshadow for all-over base application plus definition on the outer lid and crease.
    Tapered, angled brush. For base color, definition.