Perfect Lipstick Shade in SecondsFIND YOUR SHADE & FORMULAUse our virtual try-on tool to find the perfect lipstick shade that flatters you, for any occasion.TRY NOW Grace Elizabeth is wearing 914 UnpredictableShine OnPURE COLORILLUMINATING SHINEA pop of color, a burst of hydrating shine.Super sleek. Super shiny. Super sexy.SHOP NOW Makeup Lip Makeup Shop by Finish Gloss Finish Cosmic Crystal Pure ColorRevitalizing Crystal Balm Mood-boosting shades. All-day lip plumping hydration. Dreamline Pure Color Illuminating ShineSheer Shine Lipstick A pop of color, a burst of hydrating shine. Creme Finish 524 Peerless Pure Color EnvySculpting Lipstick Statement-making, lip-shaping color. Creme finish. Matte Finish Air Kiss Pure ColorWhipped Matte Lip Color with Moringa Butter Light as air. Lip loving care. Liquid lip goes whipped. 558 Marvelous Pure Color Envy MatteSculpting Lipstick Statement-making, lip-shaping color. Bold Matte finish. Juiced Up Matte Pure Color EnvyPaint On Liquid Lipcolor Drench your lips in full-on liquid color. Shimmer Finish Cosmic Crystal Pure ColorRevitalizing Crystal Balm Mood-boosting shades. All-day lip plumping hydration. 523 Chocolate Whip Pure Color Envy Hi-LustreLight Sculpting Lipstick Statement-making, lip-shaping color. Hi-Lustre finish. Some of Our Favorite Posts#PureColor