• Pure Color

    Whipped Matte Lip Color with Moringa Butter

    Mattes that feel as sexy as they look.

    Velvety smooth, weightless and non-sticky.

    Infused with lip loving nourishment including a rich cushion of Moringa Butter and Hyaluronic Acid.

    Innovative formula is uniquely ours:

    • Lightweight, powdery texture
    • Ultra comfortable
    • 12-hour wear
    • 12-hour colour-true
    • Soft, velvet matte finish

    #CaptivateTheWorld with your power.
    Light as air. Lip loving care. Liquid lip goes whipped.
  • Pure Color

    Revitalizing Crystal Balm

    Pure Color. Pure Care. Pure Energy.

    Elevate your energy. Color while you care.

    6 mood-boosting shades deliver a hint of glowing color, flattering all skintones and complementing your natural beauty.

    Includes 92% naturally derived ingredients.* Inspired by powerful crystal energy.

    Revitalizes with all-day lip plumping hydration.

    Find your crystal power.

    *Using the ISO Standard, from plants, non-petroleum minerals, or water.
    Mood-boosting shades. All-day lip plumping hydration.
  • Pure Color Envy

    Sculpting Lipstick

    Color with the power to transform your lips, your look, your attitude.

    Sculpts: Multi-faceted pigments wrap lips with dimensional color impact and sculpted definition.

    Hydrates: Our revitalizing moisture complex helps soften, smooth and instantly plump lip surface with moisture. This formula also improves lips’ moisture barrier to help lock in hydration and condition lips over time.

    Flatters: Saturates lips with statement-making, wearable color designed to flatter all skintones and undertones.

    Comfortable Creme Finish: Glides on effortlessly to create a luxurious, smooth creme finish. Wraps lips evenly with an undeniably comfortable, creamy texture. 8-hour wear.

    Expertly designed bullet is perfectly shaped to help sculpt the curves of your lips with effortless precision.

    The case feels like luxury in your hands. And with one click, case closed.
    Statement-making, lip-shaping color. Creme finish.
  • Pure Color Desire

    Rouge Excess Lipstick

    Potent color in one stroke. Plumping moisture. Incredible wear.

    It's one of our highest pigment lipsticks ever (25% intense pure pigment). Gives you an amazing 8-hours of bold color impact.

    The indulgently creamy-rich formula is instantly hydrating. Lips look plump, shapely, sensuously smooth.

    In two irresistible finishes: Creme (creamy satin) and Chrome (creamy pearl shine).

    Both provide full-coverage color in one swipe. What do you desire?

    One-stroke bold color impact and plumping moisture.
  • Pure Color Envy Matte

    Sculpting Lipstick

    Creamy. Matte. Intense. Pout-provoking.

    Saturates lips with undeniably daring matte color.

    Lightweight, ultra-creamy formula glides on effortlessly, covers evenly. Sensually soft and smooth, luxuriously comfortable.

    The lipstick bullet is shaped to sculpt the curves of your lips. The case feels like luxury in your hands. And with one click, case closed.
    Statement-making creme matte color.
  • Lip Brush

    Line, define and let your lips shine: you will love the ease and smooth precision of this essential brush. Apply from center, working out toward lipline. Always protect the brush with its cap.
    Small, tapered brush to shape lips, smooth on color.