• Double Wear

    Zero-Smudge Lengthening Mascara

    15-hour staying power. Extraordinary long lashes that last. Zero smudge.

    Smudge-Shield™* formula keeps it on lashes and off you. Resists high temperatures, high humidity and perspiration.

    15-hour wear, zero smudge. Extraordinary length.
  • Sumptuous Knockout

    Defining Lift and Fan Mascara

    Be a Knockout.
    Now turn ordinary lashes into knockout lashes: lifted, separated and fanned out for maximum lash impact.
    Lush, full… the blackest black.
    Lashes are fanned out. Lifted. Defined.
  • Sumptuous Rebel

    Length + Lift Mascara

    It’s a lash rebellion. A clash of effects.
    The super sleek brush shatters all expectations. Delivers a mega dose of mascara to lashes for full-bodied length and a lifted look. Lash-by-lash, it combs, defines and separates. Easy to use with any eye shape or size.
    Extremely long-wearing: 24H wear. Sweat- and humidity-resistant. Won’t flake.
    Smudges are banished. Beautiful lashes prevail. Lead the rebellion.
    Those who tried it, loved it:
    95% saw instantly thicker lashes*
    92% saw longer, more lifted lashes*
    92% saw instantly dramatic and defined lashes*
    *In a consumer perception study of 106 women after using daily for 1 week.
    Sleek brush delivers full-bodied length plus lift.
  • Pure Color Envy

    Lash Multi Effects Mascara

    Exclusive hybrid brush lets you create different lash looks on demand. Buildable formula means you can dial up the drama throughout the day—and into the night. Conditioning oils keep lashes silky soft, even after you reapply. Here in boldest Black (also available in Waterproof and Color).
    VOLUME + LIFT: Bristle Brush
    LENGTH + SEPARATION: Molded Brush
    ALL EFFECTS: Both Brush Sides
    Custom lashes on demand. 3 Looks. 1 Mascara
  • Little Black Primer™

    Tint. Amplify. Set

    Think of it as the little black dress for lashes. Unlike traditional lash primers that are white, this primer is tinted black, so you can use it on its own.

    Three ways to wear it:
    Tint: Colors and lifts bare lashes so they stay silky black throughout the day and even overnight.
    Amplify: As a primer, it's the optimal mascara base for volume and fullness.
    Set: Brush over mascara for a long-wearing smudge-proof finish.

    No well-dressed lashes should be without it.

    Patent-pending formula.


    Apply it on bare lashes for a softer, more natural lash look. Brush on as a lash primer under mascara. Wear as a topcoat to set mascara.
    Wear it three ways: Tint. Amplify. Set.