What is foundation used for? Foundation serves as a base for the rest of your makeup. When used properly, it has the added benefit of evening out skin tone and reducing the appearance of blemishes and imperfections. There are four types of foundation that offer differing levels of coverage:
• Sheer coverage evens out skin tone and is ideal for people without blemishes they want to cover up
• Medium coverage hides minor imperfections but still gives a natural finish
• Full coverage reduces the appearance of all blemishes and imperfections, so it's important to match it to your skin tone—make sure to use our virtual try on!
• Buildable coverage is versatile and lets you layer it to get your desired effect
If you are wondering which foundation is right for you, take advantage of Estée Lauder's live chat service and speak directly to our talented beauty advisors. They can help you find the right finish, shade and coverage for your specific skin type and desired look. Booking a 1-on-1 Virtual Consultation or tuning into our monthly livestreams will help you craft your ideal beauty regimen.
Even the most beautiful natural makeup looks tend to include foundation, but it's vital that you use one that's suited to your skin tone and skin type. For example, Double Wear Stay-in-Place Makeup comes in over 55 shades. It’s for all skin tones and all undertones, so you can match it perfectly to your skin. It has a cashmere matte finish and offers buildable coverage. Thousands of women say it’s the best foundation out there, making it the #1 foundation in the US.*
Here's how to apply foundation:
• Start with your skincare regimen: Cleanse, tone, add serum, moisturize, use eye cream, and apply a face mask, primer, or setting spray if required
• If you have acne-prone skin or experience breakouts that you need to cover up with concealer, use it before foundation
• Apply liquid or cream foundation to the back of the hand you don't write with, then use a sponge or brush to blend it into your skin from the center of the face outwards
• For powder foundation, use a brush to generously apply the product to your face using large, circular strokes
There are several types of foundation makeup, each with its own benefits for different skin types. In addition to finding your perfect shade match, it’s important to target your specific skin concerns. Let's take a look at some of the most popular types of foundation:
• Liquid foundation: The most popular one. It's ideal for normal or combination skin types — try Double Wear Stay-in-Place Makeup, which has a cashmere matte finish and medium to full buildable coverage
• Powder foundation: Helps reduce shine for people with oily skin — check out Double Wear Stay-in-Place Matte Powder Foundation, which is non-acnegenic and won't clog pores
Are you wondering, what is my Estée Lauder foundation shade? To find out the best shades of foundation for your skin, take a look at Estée Lauder's foundation finder. You get personalized recommendations by answering a few questions about skin intensity, undertone, desired coverage, finish (matte, semi-matte, or radiant glow), and skin type. You can also use our virtual try on exclusively on your mobile device to find your perfect match.
What is the best foundation? This is entirely dependent on your skin and how you want the desired finish to look. Everyday makeup routines differ slightly from person to person. If you have any questions, our free beauty advisor services can help you find the foundation that's best suited to your needs. Different occasions call for different foundations, so it’s important to have a few in your wardrobe. Whether you’re going to the gym, brunch with friends, or an important event, we have you covered.
Choose Your Foundation
Coverage + Care
FUTURIST HYDRA RESCUE
MOISTURIZING MAKEUP SPF 45
- • 12-hour radiant glow. Full coverage.
- • Flawless radiant finish.
- • Soothes, protects and hydrates
with high-performance skincare.
- • Infused with probiotic technology
and chia-seed extract.
- • The #1 Foundation in the US.*
- • Full coverage.
- • Cashmere matte finish.
- • Waterproof, sweat- & humidity-resistant.
- • Transfer-resistant.
Total Measured Market, Makeup Product Unit Sales,
12 Months Ending August 2021.
Sheer vs. Cashmere
Cashmere Matte Finish +
SHEER LONG-WEAR MAKEUP SPF 19
Sheer Matte Finish +
Your shade. Your finish. Your perfect match. Find your best foundation makeup from the long-wear experts at Estée Lauder. From matte foundation to powder to liquid and more, we’ve got you covered. Estée Lauder has foundation shades for every skin tone, the finish and coverage you want, plus SPF foundation. Try the global best-selling Estée Lauder foundation makeup, Double Wear foundation. Apply it with a foundation brush, sponge or your fingers—the choice is yours. Prefer foundation makeup with skincare benefits? Try fan-fave foundation Futurist Hydra Rescue Moisturizing Makeup SPF 45. If you’re looking for foundation powder, Double Wear Matte Powder Foundation is calling your name. Wear it as your foundation, or over it. Full on, or just for touch ups. Not sure what the best Estée Lauder foundation is for you? Use our Foundation Finder tool to find your best foundation shade, formula and finish.