Makeup Best Sellers

  • NEW!

    Sumptuous Rebel

    Length + Lift Mascara

    It’s a lash rebellion. A clash of effects.
    The super sleek brush shatters all expectations. Delivers a mega dose of mascara to lashes for full-bodied length and a lifted look. Lash-by-lash, it combs, defines and separates. Easy to use with any eye shape or size.
    Extremely long-wearing: 24H wear. Sweat- and humidity-resistant. Won’t flake.
    Smudges are banished. Beautiful lashes prevail. Lead the rebellion.
    Those who tried it, loved it:
    95% saw instantly thicker lashes*
    92% saw longer, more lifted lashes*
    92% saw instantly dramatic and defined lashes*
    *In a consumer perception study of 106 women after using daily for 1 week.
    Sleek brush delivers full-bodied length plus lift.
  • Pure Color Envy

    Paint-On Liquid LipColor

    Discover the power of liquid Envy. Intense, smooth, ultra-comfortable color. This is paint with a passion.
    Saturates lips with 3 boldly seductive finishes:
    MATTE: Paint on long-wearing drama. Paint on style. Matte but never flat.
    VINYL: Paint on shine. Paint on sexy. Fits your lips like a curvy vinyl dress.
    METALLIC: Paint on dazzle. Paint on daring. Gleaming brushed chromes in super-hot shades that last all day.
    Each shade comes in the finish that suits it best.
    Drench lips in full-on liquid lipcolor. Matte finish.
  • Double Wear

    Radiant Concealer

    Loves your skin. Matches your skintone.
    Conceal and contour with this creamy, comforting concealer that is super-blendable and long wearing for 12 hours.
    Nourishes with botanical extracts, including Chia, and Camelina and Kukui Nut Oils.
    Softly radiant, the formula brightens the eye area, as it conceals dark circles. Hides spots and tones down redness. Crease-resistant.
    Oversized two-sided sponge tip applicator has a flat-angled edge for concealing, contouring and highlighting larger areas of the face and a precision tip for perfectly covering dark circles.
    Full coverage. Soft radiant finish.
    Loves your skin with nourishing botanical extracts.
  • NEW SHADES

    Pure Color Envy

    Sculpting Lipstick

    Color with the power to transform your lips, your look, your attitude.

    Sculpts: Multi-faceted pigments create definition. Lips look beautifully shaped, sculpted, curvaceous.

    Hydrates: Time-Release Moisture Complex helps capture and seal in hydration. Lips feel continuously moisturized throughout the day.

    Intensifies: Saturates lips with high-intensity color- in one stroke. Lip-sculpting statement shades for all skintones.

    Super creamy, glides on effortlessly, covers evenly. Sensually soft and smooth, luxuriously comfortable. 8 Hour wear.

    The lipstick bullet is shaped to sculpt the curves of your lips. The case feels like luxury in your hands.
    AN with one click, case closed.
    Intense-lip shaping color. Full-on creme finish.
  • Pure Color Envy Matte

    Sculpting Lipstick

    Creamy. Matte. Intense. Pout-provoking.
    Saturates lips with undeniably daring matte color—in one stroke.
    Lightweight, ultra-creamy formula glides on effortlessly, covers evenly. Sensually soft and smooth, luxuriously comfortable.
    The lipstick bullet is shaped to sculpt the curves of your lips. The case feels like luxury in your hands. And with one click, case closed.
    Statement-making creme matte color.
  • NEW SHADES

    Pure Color Envy Hi-Lustre

    Light Sculpting Lipstick

    Driven by desire.

    Saturate lips with lustrous color. Sculpt your lips with light.

    Discover the power to create a new look of volume and definition.

    Transforms lips with lustrous color, brilliant shine.
  • Sumptuous Extreme

    Lash Multiplying Volume Mascara

    Lashes seem to multiply, magnify, grow to extremes. Extreme Bold Volume™ creates outrageous volume, lift and curves for an audacious, false-lash effect. Eyes look brighter, wider, more seductive.
    Lashes seem to multiply, magnify, grow to extremes.
  • The Illuminator

    Radiant Perfecting Primer + Finisher

    This luminous face primer hydrates, smooths and brightens skin for a dewy, healthy looking finish.

    Use it to prep your face for makeup, then refresh throughout the day to glow on the go.
    Primes, hydrates, finishes.
  • NEW!

    The Mattifier

    Shine Control Perfecting Primer + Finisher

    This must-have mattifying primer creates a silky-smooth canvas for makeup application by controlling oil and reducing shine for a healthy-looking finish.

    Use it to prep your face for makeup and give skin a velvety matte finish throughout the day. Oil-free.
    PRIMES, CONTROLS SHINE, FINISHES.
  • Little Black Liner

    Thick. Thin. Ultra-Fine.

    Give eyes the edge.Create the eye look you want with a dual-ended liquid eye liner you can wear 3 ways: Thick. Thin. Ultra-Fine. Waterproof. Smudge-proof. Flake-proof.
    Wear it 3 ways: Thick. Thin. Ultra-Fine.
  • The Smoother

    Universal Perfecting Primer

    Prep your skin for the ultimate makeup application.

    Infused with skin-softening apricot essence, this lightweight primer optically perfects skin, diffusing the look of pores and imperfections. Leaves skin with a smooth, even texture.
    Primes and reduces the look of pores.
  • The Brow Multitasker

    Sculpt, shape and define your arches with this innovative 3-in-1 brow tool.On one end, a unique triangular tip pencil fills and contours brows with a custom thin or thick stroke.In the center, a sponge-tip applicator primed with brow powder creates fullness and depth.Style and set your brow look with the spooled brush.
    3-IN-1 BROW PENCIL, POWDER AND BRUSH.
  • NEW!

    Sumptuous Knockout

    Defining Lift and Fan Mascara

    Be a Knockout.
    Now turn ordinary lashes into knockout lashes: lifted, separated and fanned out for maximum lash impact.
    Lush, full… the blackest black.
    Lashes are fanned out. Lifted. Defined.
  • NEW!

    Pure Color Envy Desire

    Rouge Excess Matte Lipstick

    Potent color in one velvety stroke. 8-hour wear.
    Pure Color Desire Matte is one of our highest pigment lipsticks ever (25% intense pure pigment).
    Gives you instant full coverage with intense color impact and amazing wear.
    Feels lightweight and non-drying.
    Glides on smoothly and evenly, without dragging. Hugs lips in plush velvet matte color that is ultra comfortable.
    One-stroke intense color in a smooth velvety matte.
  • Pure Color Envy Desire

    Rouge Excess Lipstick

    Potent color in one stroke. Plumping moisture. Incredible wear. 

    It's one of our highest pigment lipsticks ever (25% intense pure pigment). Gives you an amazing 8-hours of bold color impact.

    The indulgently creamy-rich formula is instantly hydrating. Lips look plump, shapely, sensuously smooth.

    In two irresistible finishes: Creme (creamy satin) and Chrome (creamy pearl shine). Both provide full-coverage color in one swipe.

    What do you desire?
    ONE-STROKE BOLD COLOR IMPACT AND PLUMPING MOISTURE.
  • Brow Now

    Brow Defining Pencil

    Get your best brows now. Instantly create the natural or fuller-looking brows you want.
    Long-wearing, buildable, water-resistant gel pencil lasts up to 12 hours. Built-in spooled brush.
    Unique gel pencil fills, shapes and defines brows.
  • Bronze Goddess

    Powder Bronzer

    It's endless summer with this super-luxurious powder bronzer. Smooth, oil-free powder creates a seductive bronze look. Unique oil-control complex keeps skin shine-free and comfortable.
    Silky and luxurious. Natural, shine-free color.
  • Brow Now

    Volumizing Brow Tint

    Get your best brows now. Style and set brows with a brush-on volumizing gel.
    Fiber-enhanced formula fills, tints for more natural looking brows that last up to 12 hours.
    Water- and humidity-resistant.
    Brush-on gel fills, tints for fuller looking brows.
  • Pure Color Envy

    Scuplting Blush

    Sculpt. Define. Glow. Sweep on this ultra-silky powder for definition and a healthy-looking glow. Brush included.
    A rush of fresh, radiant color for cheeks.
  • Sumptuous

    Bold Volume™ Lifting Mascara

    Now lift your lashes all the way to big, bold, beautiful. Bold Volume™ formula for big, lush lashes that are all lightness and flirtatious curl. Daringly full, sensuously curved, all-out seductive.
    Bold, weightless volume. Exclusive BrushComber™.
  • Double Wear
    Brush-On Glow BB

    Highlighter

    Luminous, long-wear, lightweight BB brightens, perfects and corrects.

    Brightens shadows, helps erase the look of fatigue, Minimizes imperfections like blemishes, dark circles, fine lines and wrinkles.

    Brightens, Conceals, Highlights.
  • Double Matte

    Oil-Control Pressed Powder

    For a matte finish and advanced, non-drying oil control. Provides long-wearing color that won't darken or change. Helps minimize pores.

    Lasting, color-true coverage. Oil-free.

    Controls oil without drying. Matte finish.
  • Double Wear

    Maximum Cover Camouflage Makeup for Face and Body SPF 15

    12-hour wear. Soothing, natural-looking, liquid-creme makeup for concealing all skin imperfections, including surgical and acne scars, birthmarks, sun spots and varicose veins.
    Full coverage. Matte finish.
    Full, concealing coverage. Long-wear.
  • Pure Color Envy

    Sculpting Gloss

    Hydrating, non-sticky gloss creates smooth, lasting shine with color that builds to the intensity you desire.
    Multi-dimensional optics help create magnified-looking volume for lips with a fuller, enviable effect.

    Shape. Sculpt. Shine. Lips to Envy.
  • NEW!

    Double Wear

    Infinite Waterproof Eyeliner

    Draw the line.

    Crave-worthy color that lasts all day and night—up to 24 hours.

    Includes a soft smudge tip and built-in sharpener.

    Waterproof. Smudge-, sweat-, heat- and humidity-resistant.

    24-hour wear. Includes a smudge tip and sharpener.
Top