Makeup Best Sellers

  • NEW!

    Sumptuous Rebel

    Length + Lift Mascara

    It’s a lash rebellion. A clash of effects.
    The super sleek brush shatters all expectations. Delivers a mega dose of mascara to lashes for full-bodied length and a lifted look. Lash-by-lash, it combs, defines and separates. Easy to use with any eye shape or size.
    Extremely long-wearing: 24H wear. Sweat- and humidity-resistant. Won’t flake.
    Smudges are banished. Beautiful lashes prevail. Lead the rebellion.
    Those who tried it, loved it:
    95% saw instantly thicker lashes*
    92% saw longer, more lifted lashes*
    92% saw instantly dramatic and defined lashes*
    *In a consumer perception study of 106 women after using daily for 1 week.
    Sleek brush delivers full-bodied length plus lift.
  • Double Wear

    Radiant Concealer

    Loves your skin. Matches your skintone.
    Conceal and contour with this creamy, comforting concealer that is super-blendable and long wearing for 12 hours.
    Nourishes with botanical extracts, including Chia, and Camelina and Kukui Nut Oils.
    Softly radiant, the formula brightens the eye area, as it conceals dark circles. Hides spots and tones down redness. Crease-resistant.
    Oversized two-sided sponge tip applicator has a flat-angled edge for concealing, contouring and highlighting larger areas of the face and a precision tip for perfectly covering dark circles.
    Full coverage. Soft radiant finish.
    Loves your skin with nourishing botanical extracts.
  • NEW SHADES

    Pure Color Envy

    Sculpting Lipstick

    Color with the power to transform your lips, your look, your attitude.

    Sculpts: Multi-faceted pigments create definition. Lips look beautifully shaped, sculpted, curvaceous.

    Hydrates: Time-Release Moisture Complex helps capture and seal in hydration. Lips feel continuously moisturized throughout the day.

    Intensifies: Saturates lips with high-intensity color- in one stroke. Lip-sculpting statement shades for all skintones.

    Super creamy, glides on effortlessly, covers evenly. Sensually soft and smooth, luxuriously comfortable. 8 Hour wear.

    The lipstick bullet is shaped to sculpt the curves of your lips. The case feels like luxury in your hands.
    AN with one click, case closed.
    Intense-lip shaping color. Full-on creme finish.
  • Pure Color Envy Matte

    Sculpting Lipstick

    Creamy. Matte. Intense. Pout-provoking.
    Saturates lips with undeniably daring matte color—in one stroke.
    Lightweight, ultra-creamy formula glides on effortlessly, covers evenly. Sensually soft and smooth, luxuriously comfortable.
    The lipstick bullet is shaped to sculpt the curves of your lips. The case feels like luxury in your hands. And with one click, case closed.
    Statement-making creme matte color.
  • NEW!

    The Mattifier

    Shine Control Perfecting Primer + Finisher

    This must-have mattifying primer creates a silky-smooth canvas for makeup application by controlling oil and reducing shine for a healthy-looking finish.

    Use it to prep your face for makeup and give skin a velvety matte finish throughout the day. Oil-free.
    PRIMES, CONTROLS SHINE, FINISHES.
  • Little Black Liner

    Thick. Thin. Ultra-Fine.

    Give eyes the edge.Create the eye look you want with a dual-ended liquid eye liner you can wear 3 ways: Thick. Thin. Ultra-Fine. Waterproof. Smudge-proof. Flake-proof.
    Wear it 3 ways: Thick. Thin. Ultra-Fine.
  • The Smoother

    Universal Perfecting Primer

    Prep your skin for the ultimate makeup application.

    Infused with skin-softening apricot essence, this lightweight primer optically perfects skin, diffusing the look of pores and imperfections. Leaves skin with a smooth, even texture.
    Primes and reduces the look of pores.
  • The Brow Multitasker

    Sculpt, shape and define your arches with this innovative 3-in-1 brow tool.On one end, a unique triangular tip pencil fills and contours brows with a custom thin or thick stroke.In the center, a sponge-tip applicator primed with brow powder creates fullness and depth.Style and set your brow look with the spooled brush.
    3-IN-1 BROW PENCIL, POWDER AND BRUSH.
  • Pure Color Envy Desire

    Rouge Excess Lipstick

    Potent color in one stroke. Plumping moisture. Incredible wear. 

    It's one of our highest pigment lipsticks ever (25% intense pure pigment). Gives you an amazing 8-hours of bold color impact.

    The indulgently creamy-rich formula is instantly hydrating. Lips look plump, shapely, sensuously smooth.

    In two irresistible finishes: Creme (creamy satin) and Chrome (creamy pearl shine). Both provide full-coverage color in one swipe.

    What do you desire?
    ONE-STROKE BOLD COLOR IMPACT AND PLUMPING MOISTURE.
  • Double Wear

    Maximum Cover Camouflage Makeup for Face and Body SPF 15

    12-hour wear. Soothing, natural-looking, liquid-creme makeup for concealing all skin imperfections, including surgical and acne scars, birthmarks, sun spots and varicose veins.
    Full coverage. Matte finish.
    Full, concealing coverage. Long-wear.
  • NEW!

    Double Wear

    Infinite Waterproof Eyeliner

    Draw the line.

    Crave-worthy color that lasts all day and night—up to 24 hours.

    Includes a soft smudge tip and built-in sharpener.

    Waterproof. Smudge-, sweat-, heat- and humidity-resistant.

    24-hour wear. Includes a smudge tip and sharpener.
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