Makeup Best Sellers

  • NEW!

    Sumptuous Rebel

    Length + Lift Mascara

    It’s a lash rebellion. A clash of effects.

    The super sleek brush shatters all expectations. Delivers a mega dose of mascara to lashes for full-bodied length and a lifted look. Lash-by-lash, it combs, defines and separates. Easy to use with any eye shape or size.

    Extremely long-wearing: 24H wear. Sweat- and humidity-resistant. Won’t flake.

    Smudges are banished. Beautiful lashes prevail. Lead the rebellion.

    Those who tried it, loved it:
    • 95% saw instantly thicker lashes*
    • 92% saw longer, more lifted lashes*
    • 92% saw instantly dramatic and defined lashes*

    *In a consumer perception study of 106 women after using daily for 1 week.
    Sleek brush delivers full-bodied length plus lift.
  • Double Wear

    Stay-in-Place Foundation

    Long-wearing makeup with 15-hour staying power. Looks flawless and natural. Lasts through heat, humidity, non-stop activity. Feels lightweight, comfortable.

    Medium coverage. Natural finish. Oil-free

    Long-wear: 15 hours. Medium coverage. Our #1 Makeup.
  • Double Wear

    Radiant Concealer

    Loves your skin. Matches your skintone.

    Conceal and contour with this creamy, comforting concealer that is super-blendable and long wearing for 12 hours.

    Nourishes with botanical extracts, including Chia, and Camelina and Kukui Nut Oils.

    Softly radiant, the formula brightens the eye area, as it conceals dark circles. Hides spots and tones down redness. Crease-resistant.

    Oversized two-sided sponge tip applicator has a flat-angled edge for concealing, contouring and highlighting larger areas of the face and a precision tip for perfectly covering dark circles.

    Comes in 22 shades. Full coverage. Soft radiant finish.
    Loves your skin with nourishing botanical extracts.
  • NEW!

    Futurist Aqua Brilliance™

    Watery Glow Primer

    Primer + Care: Immediately triples skin’s moisture for a visibly healthy look. Strengthens skin’s barrier. Provides all day and long-term moisture.

    On contact, this refreshing gel-cream primer bursts into micro-size water droplets and smooths skin for beautiful makeup application.

    Clinical testing shows it:

    HYDRATES instantly and all day.

    STRENGTHENS skin’s barrier to lock in moisture and help protect against environmental stressors.

    And it CARES for your skin with over 80% skin-caring ingredients.

    The lightweight, watery fresh formula creates a breathable layer between you and the environment. So you feel revived and reassured—and look radiantly healthy, fresh and glowy.

    Dewy Plump Glow finish. For all skintypes.

    HIGHLIGHTED INGREDIENTS
    • IonCharged Water Complex
    • Triple Moisture Complex featuring two types of Hyaluronic Acid plus Glycerin
    • Infused with naturally derived ingredients.
    Dewy primer with instant 3X moisture.
  • NEW SHADES

    Pure Color Envy

    Sculpting Lipstick

    Color with the power to transform your lips, your look, your attitude.

    Sculpts: Multi-faceted pigments wrap lips with dimensional color impact and sculpted definition.

    Hydrates: Our revitalizing moisture complex helps soften, smooth and instantly plump lip surface with moisture. This formula also improves lips’ moisture barrier to help lock in hydration and condition lips over time.

    Flatters: Saturates lips with statement-making, wearable color designed to flatter all skintones and undertones.

    Comfortable Creme Finish: Glides on effortlessly to create a luxurious, smooth creme finish. Wraps lips evenly with an undeniably comfortable, creamy texture. 8-hour wear.

    Expertly designed bullet is perfectly shaped to help sculpt the curves of your lips with effortless precision.

    The case feels like luxury in your hands. And with one click, case closed.
    Statement-making, lip-shaping color. Creme finish.
  • Pure Color Envy Matte

    Sculpting Lipstick

    Creamy. Matte. Intense. Pout-provoking.

    Saturates lips with undeniably daring matte color.

    Lightweight, ultra-creamy formula glides on effortlessly, covers evenly. Sensually soft and smooth, luxuriously comfortable.

    The lipstick bullet is shaped to sculpt the curves of your lips. The case feels like luxury in your hands. And with one click, case closed.
    Statement-making creme matte color.
  • NEW!

    The Mattifier

    Shine Control Perfecting Primer + Finisher

    This must-have mattifying primer creates a silky-smooth canvas for makeup application by controlling oil and reducing shine for a healthy-looking finish.

    Use it to prep your face for makeup, then refresh throughout the day to keep skin looking velvety matte. Oil-free.

    Primes, controls shine, finishes.
  • Little Black Liner

    Thick. Thin. Ultra-Fine.

    Give eyes the edge. Create the eye look you want with a dual-ended liquid eye liner you can wear 3 ways:

    Thick. Thin. Ultra-Fine.

    Waterproof. Smudge-proof. Flake-proof.

    Wear it 3 ways: Thick. Thin. Ultra-Fine.
  • The Smoother

    Universal Perfecting Primer

    Lightweight primer infused with skin-softening apricot essence. Optically perfects skin, diffusing the look of pores and imperfections. Leaves skin with a smooth, even texture.
    Primes and reduces the look of pores.
  • The Brow Multi-Tasker

    Sculpt, shape and define your arches with a 3-in-1 tool.

    Pencil fills and contours brows.

    Sponge-tip applicator primed with brow powder creates fullness.

    Set your brow look with the spooled brush.

    3-in-1 brow pencil, powder and brush.
  • Pure Color Desire

    Rouge Excess Lipstick

    Potent color in one stroke. Plumping moisture. Incredible wear.

    It's one of our highest pigment lipsticks ever (25% intense pure pigment). Gives you an amazing 8-hours of bold color impact.

    The indulgently creamy-rich formula is instantly hydrating. Lips look plump, shapely, sensuously smooth.

    In two irresistible finishes: Creme (creamy satin) and Chrome (creamy pearl shine).

    Both provide full-coverage color in one swipe. What do you desire?

    One-stroke bold color impact and plumping moisture.
  • Brow Now

    Volumizing Brow Tint

    Get your best brows now. Style and set brows with a brush-on volumizing gel.

    Fiber-enhanced formula fills, tints for more natural looking brows that last up to 12 hours.

    Water-and humidity-resistant.

    Brush-on gel fills, tints for fuller looking brows.
  • Double Wear

    Maximum Cover Camouflage Foundation for Face and Body SPF 15

    Total coverage. Total confidence. And 24-hour staying power.

    This long-wearing, flawless makeup, formulated with almost 30% pigment, provides full concealing coverage wherever you need it.

    Use it to camouflage all skin imperfections and flaws on face or body, including scars, tattoos, spider veins, sun spots and other hyperpigmentation. Helps protect with SPF 15.

    Natural-looking. Waterproof. Matte finish. Soothing liquid-creme makeup is available in shades for all skintones.

    Find your perfect shade: Choose your skin’s intensity level (from light to deep) and undertone (cool, neutral or warm).


    HOW TO DETERMINE YOUR UNDERTONE

    Undertone is the way your bare skin looks and behaves. Which one sounds most like you?

    Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun.

    Neutral (N) undertones: Bare skin is more even toned, not too pink or golden.

    Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun.
    Full, concealing Matte coverage. Waterproof. Long-wear.
  • Double Wear

    Foundation Pump

    Now you can dispense the perfect amount of Double Wear Stay-in-Place Makeup with a convenient, reusable pump.
    Fits Double Wear Stay-in-Place Makeup.
  • NEW!

    Double Wear

    Infinite Waterproof Eyeliner

    Draw the line.

    Crave-worthy color that lasts all day and night—up to 24 hours.

    Includes a soft smudge tip and built-in sharpener.

    Waterproof. Smudge-, sweat-, heat- and humidity-resistant.

    24-hour wear. Includes a smudge tip and sharpener.
  • NEW!

    Set + Refresh

    Perfecting Makeup Mist

    Instantly hydrate and revive skin, wherever you go.

    This invigorating face spray with electrolytes and caffeine immediately boosts skin's radiance.

    Mist skin before applying makeup to help it set and reapply throughout the day to refresh.

    Helps set makeup. Refresh throughout your day.
  • Double Wear

    Flawless Hydrating Primer SPF45

    The first primer intended to pair flawlessly with Double Wear Stay-in-Place Makeup SPF 10.

    A soothing, comfortable, feather-light base that feels like bare skin. Creates a smooth, even canvas so makeup glides on effortlessly and looks and feels fresh. 

    Instantly hydrates, brightens and provides skin with powerful protection against environmental damage from broad-spectrum UV rays and pollution.
    Feather-light, with high UV protection. Smooths, brightens
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